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Parasitism in marketing as a modern tool of brand promotion

Stepchenko T.   (Volgodonsk Institute (branch) of the Southern Federal University )

"Parasitic" marketing is a serious threat to the leading producers operating in the market of goods. Companies parasites, not to spend money on promoting their own products or their spending comparatively little, get a significant number of consumers willing to buy the product. At the same time the original company loses its customers, respectively, while low quality fakes bears and reputational loss.

Keywords:trademark, brand promotion, copying attributes of the brand, the competition, the originality of the brand.
 

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Citation link:
Stepchenko T. Parasitism in marketing as a modern tool of brand promotion // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2015. -№03-04. -С. 58-60
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