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Elaboration and evaluation marketing decision within various conditions of instability

Chupina Y.   (Financial university under the Government of Russian Federation (Moscow))

the article describes methodic of managerial decision-making process in conditions of instability that takes into account additional restrictions imposed by the new conditions in the market. The author proposed the description of goals, targets and principles of marketing for different forms of instability in organization. The analysis of marketing and financial indicators lead to the chain of indicators which increases the financial stability of the company with the aims of marketing.

Keywords:marketing decisions, crisis marketing, the chain of marketing and financial indicators, algorithm of marketing decisions’ implementation in conditions of instability
 

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Citation link:
Chupina Y. Elaboration and evaluation marketing decision within various conditions of instability // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2015. -№07-08. -С. 34-40
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