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The pragmatic potential of benefactive situation

Shustova S.   (Doctor of Philology, Professor of Perm Institute of Economics and Finance )

Fayzieva G.   (Doctor of Philology, Professor of Astrakhan State University )

Osheva E.   (PhD in Philology, Head Teacher English Language Department, Institute of Foreign Languages and Linguistic Communication in Management, State University of Management (Moscow) )

The article is devoted to investigation of the pragmative intensificators role, which act in benefactive situation of the advertising discourse. As a pragmatic intensificators are the lexical means, including in its semantic potential of such elements as "realibility", "Quality", "reputation" , "experience" , " perfection", " professionalism " and others.

Keywords:the advertising discourse, benefactive situation, the pragmative intensificator, value, the speech act, pragmatic potential, causation
 

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Citation link:
Shustova S. , Fayzieva G. , Osheva E. The pragmatic potential of benefactive situation // Современная наука: актуальные проблемы теории и практики. Серия: ГУМАНИТАРНЫЕ НАУКИ. -2016. -№04. -С. 179-182
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