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Mythologization as a communicative strategy of political and advertising discourse

Gaponova Yulia Viktorovna  (Immanuel Kant Baltic Federal University (Kaliningrad))

Kochetkova Olga Leonidovna  (Immanuel Kant Baltic Federal University (Kaliningrad))

The article discusses the role of myths produced with a focus on "new cultural fashion." The importance of myth-making in the implementation of communicative influencing techniques is noted. In addition, the functioning of a communicative strategy of mythologization associated with interpersonal interactive interaction within the boundaries of a communicative act is considered.

Keywords:Communication, communicative strategy, manipulation, myth, mythologization, advertising discourse, political discourse.
 

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Citation link:
Gaponova Y. V., Kochetkova O. L. Mythologization as a communicative strategy of political and advertising discourse // Современная наука: актуальные проблемы теории и практики. Серия: ГУМАНИТАРНЫЕ НАУКИ. -2019. -№06. -С. 108-112
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