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EPITHET IN TEXTS ON TOURISM THEMES: TRANSLATION ASPECT

Soloveva Natalia Anatolevna  (Candidate of Sciences (Pedagogy), assistant professor of the Higher School of Social and Political Sciences Pacific National University, Khabarovsk, Russia )

The article updates the methods of translating epithets from English into Russian in tourism-related texts. A linguotranslation and linguostylistic analysis of advertising texts was conducted. Dictionary translation correspondences were selected when translating epithets. Methods for preserving the pragmatic potential of the original text were determined. Translation transformations used to organize a context that meets the author's intentions, in which the influencing potential of the selected lexical units can be realized, were identified. The social significance is due to the fact that the results of the study can help to form a positive image of the state in the international arena through an adequate translation of the means of linguistic representation of cultural heritage in an advertising text on tourism topics.

Keywords:cultural diplomacy, advertising text, single epithet, paired epithet, two-stage epithet, lexical transformations, pragmatic potential
 

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Citation link:
Soloveva N. A. EPITHET IN TEXTS ON TOURISM THEMES: TRANSLATION ASPECT // Современная наука: актуальные проблемы теории и практики. Серия: ГУМАНИТАРНЫЕ НАУКИ. -2025. -№04. -С. 258-263 DOI 10.37882/2223–2982.2025.04.43
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