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The article deals with issues related to the actualization of ethnicity in the activities of national and cultural associations of Udmurtia in the late XX-XXI centuries. The «Ethnic Renaissance», which began at the end of the last century, marked a new reading of ethnic culture. Various national-cultural associations actively joined the ethno-cultural movement, which began to offer new models of identity and the actualization of ethnicity. In the same year, the founding conference of the Society of Udmurt Culture, later called «Demen»(«Community»), was held. The priority tasks of this society were the active development of Udmurt culture, the study of the history of the Udmurt and Finno-Ugric peoples, and the strengthening of friendship between the Udmurt people and other peoples of the country. In 1994, the religious community «Udmurt Rus» was separated from the society «Demen» into an independent organization, which considered its main task to be the integration of the Udmurt ethnic group on the basis of the revival of pagan prayers, the education of the young generation in the spirit of folk traditions. In 1990, another association appeared in Izhevsk – the Republican public organization of Udmurt Youth «Shundy»(«Sun»), which was later renamed the Udmurt Youth public organization (UYPO) «Shundy».The activities of this organization are aimed at supporting and developing the creative initiative of the Udmurt youth, creative workshops for their interests, identifying young talents and assisting in the training of specialists from among the Udmurt youth for industrial, scientific, cultural and other activities, activities for the revival of original national traditions, customs, rituals, etc.; organizing sports and cultural events. One of the priority directions of the «Shundy» UYPO is educational direction. The main directions of this organization – international cooperation, the formation of leadership qualities, work with teenagers who have fallen into difficult life situations, the popularization of Udmurt culture among young people, educational direction-indicate the desire to form ethnic identity by studying the language, culture and history of Udmurt people.
Keywords:ethnic and cultural associations, the Society of Udmurt Culture «Demen» («Community»), the religious community «Udmurt vӧs», the Udmurt youth public Organization «Shundy» («Sun»), the project «Tulkym» («Wave»), the republican project «Shundybergan» («Solstice»), the educational project for young activists «Vamysh»(«Step»), the project «Shundykar»(«City of the Sun»).
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