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SOCIO-PHILOSOPHICAL ANALYSIS OF ADVERTISING CONTENT IN CHINESE MEDIA

Garkol Natalia Stanislavovna  (PhD, Associate Professor, Altai State Pedagogical University)

Ponomarenko Olga Pavlovna  (PhD, Associate Professor, Altai State Pedagogical University)

The article analyzes the advertising content in the Chinese media, identifies the tools for creating brands seeking to successfully enter this market. Socially significant topics in advertising have been identified, revealing the specifics of cultural, social and economic aspects of Chinese society. The traditional symbols in Chinese culture are considered, and the characteristics of popular symbols that contribute to the competent development of advertising campaigns in China are presented. The requirements of the modern world become a guideline in creating an advertising product. The paper describes the main trends and strategies that reveal the peculiarities of the Chinese mentality.

Keywords:advertising, analysis, content, symbol, Chinese culture
 

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Citation link:
Garkol N. S., Ponomarenko O. P. SOCIO-PHILOSOPHICAL ANALYSIS OF ADVERTISING CONTENT IN CHINESE MEDIA // Современная наука: актуальные проблемы теории и практики. Серия: Познание. -2025. -№05. -С. 77-82 DOI 10.37882/2500-3682.2025.05.04
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