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EMOTIONAL BURNOUT OF ADVERTISING CREATORS: PSYCHOLOGICAL ASPECTS OF THE PROBLEM

Milekhin Ivan Andreevich  (Milekhin Ivan Andreevich postgraduate, Moscow Institute of Economics, Politics and Law (Moscow))

The article shows that emotional burnout has the property of practical inevitability and totality. It occurs due to the psychological characteristics of the activity performed. It has been established that emotional burnout reduces the effectiveness of the activity of advertising creators, contributes to the emergence of the phenomenon of alienation.

Keywords:advertising, advertising creators; emotional burnout; mental exhaustion; depersonalization; psychological discomfort
 

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Citation link:
Milekhin I. A. EMOTIONAL BURNOUT OF ADVERTISING CREATORS: PSYCHOLOGICAL ASPECTS OF THE PROBLEM // Современная наука: актуальные проблемы теории и практики. Серия: Познание. -2025. -№05. -С. 60-65 DOI 10.37882/2500-3682.2025.05.12
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